The Child Care Program Director Kept Going and Going and Going!

Child Care Directors Looking to Enroll

Well before I became an early childhood education level 3 director (NC), I was a mommy being given a full scale lecture about young children and all about how she knew the way that children needed to be ready to go to school and all about how she has the methods to do so.  But, she kept going on and on.  It is rather disturbing for a child care director to talk, talk, talk like this.

I love to hear myself talk, all except when families are shopping for the best ECE environment for their little precious ones.  Humility comes over me, opening my ears, closing my mouth.

Programs are best sold when the families needs are individualized, so much so that the program is flexed for ALL families and their care needs.  My top ten golden director rules while seeking enrollment. (not in order of importance)

1.  Notify the classrooms that you are visiting classrooms.  It's best when the family hears you do this versus appearing sneaky.
2.  Always, always, Always invite the family into your neat and dainty office.  Allow the family to lead the conversation.
3.  Add bells and whistles as you meander the visit, but don't overload.  (piano lessons, soccer, flag football, etc.)
4.  Always ask about family's careers and backgrounds.
5.  Never allow the family to depart without mentioning and identifying their greatest concerns.
6.  Take a moment to ask if they are ready to enroll today.
7.  Set a date to follow up if enrollment is likely.
8.  Talk about safety of the facility.
9.  Mention any and all community services opportunities.
10.  Walk the family to the door.